In 2021 Lemon & Paeroa launched a marketing campaign named "Area Manu". It started out by using a male in Area, dressed in a space suit, who jumps from a platform to totally free tumble to the ground, and eventually landing in the pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa started Manu Utilized Sciences Aotearoa (MASA) whi